GREENVILLE SWAMP RABBITS REAPPOINT GHOST BRANDS AS AGENCY OF RECORD FOR THE 2026–27 SEASON
Organizations team up once again as team eyes future with ongoing arena transformation and evolving downtown
By: Mark Binetti, Greenville Swamp Rabbits
GREENVILLE, South Carolina (August 11th, 2026) – The Greenville Swamp Rabbits have officially re-engaged Ghost Brands as the organization’s Agency of Record for the 2026-27 season, marking the return of a partnership that helped shape one of the most transformative periods in the team’s recent history.
Ghost Brands previously served as the Swamp Rabbits’ Agency of Record from 2021 through 2025, leading the organization’s creative direction, marketing strategy, branding initiatives, advertising campaigns, and fan engagement efforts. During that tenure, the agency played a significant role in elevating the Swamp Rabbits’ presence throughout the Upstate while helping grow the game of hockey across the Southeast.
As the Greenville Swamp Rabbits enter their 25th season in Greenville, alongside the continued evolution of downtown and the ongoing transformation of Bon Secours Wellness Arena, the organization is once again partnering with Ghost Brands to guide its marketing vision, creative strategy, and media investments.
Under the renewed partnership, Ghost Brands will oversee media buying strategy, creative campaign development, advertising initiatives, brand stewardship, and strategic marketing consultation designed to strengthen the Swamp Rabbits’ connection with fans while attracting new audiences throughout the region.
“Ghost Brands understands who we are, what this community represents, and where we want to go,” said Tim Vieira, President of the Greenville Swamp Rabbits. “They’ve been an important part of our story before, and we’re excited to bring them back as we continue building momentum for hockey in Greenville. This is an exciting time for both our organization and our city, and we’re confident this partnership will help us continue delivering an exceptional experience for our fans, partners, and community.”
The renewed partnership reflects a shared vision between the organizations to continue growing hockey’s footprint in the South while embracing the next chapter of Greenville’s remarkable growth. As Bon Secours Wellness Arena continues investing in facility enhancements and fan experience improvements, the Swamp Rabbits and Ghost Brands will collaborate on campaigns that celebrate the organization’s history while positioning it for the future.
“Returning to the Greenville Swamp Rabbits feels like coming home,” said Britton Briley, Founder and Owner of Ghost Brands. “This organization has always meant a great deal to our team because we believe deeply in what hockey represents for Greenville and the Southeast. We don’t simply view this as a marketing and branding partnership; we view it as an opportunity to help steward one of the region’s premier sports organizations as it enters its next chapter. We’re honored that Tim and the Swamp Rabbits have once again placed their trust in Ghost Brands, and we’re excited to build campaigns that energize the fan base, strengthen the brand, and continue growing the love of hockey throughout the South.”
The partnership begins immediately as preparations continue for the 2026–27 ECHL season.
About the Greenville Swamp Rabbits …
Acquired by Spire Sports + Entertainment (SS+E) in 2020, the Greenville Swamp Rabbits hockey team has been providing family-friendly, live entertainment at Bon Secours Wellness Arena since 2010. Formerly the Greenville Road Warriors, the Swamp Rabbits are the highest-level professional minor league franchise in South Carolina. The Swamp Rabbits are the proud ECHL affiliate of the NHL’s LA Kings and the AHL’s Ontario Reign. Greenville is a member of the ECHL, Premier ‘AA’ Hockey League.
