A NEW PARTNER FOR THE WHALE

WHALERS SPORTS & ENTERTAINMENT ANNOUNCES PARTNERSHIP TO THE “MAX”

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Max Restaurant Group Joins Aetna and St. Francis in Growing Alliance of Connecticut Whale Partners

Hockey Night in Hartford has taken on a whole new flavor with the announcement that the Max Restaurant Group, Connecticut’s premier restaurant group, is partnering with the Connecticut Whale for a unique season ticket holder loyalty program, said Whalers Sports & Entertainment (WSE) president and COO Howard Baldwin, Jr.

The Max program features the Whale’s new Season Ticket Holder Loyalty Program that offers every season ticket holder 20% off entrees at both Max Downtown and Trumbull Kitchen before or after each home game. In addition, the Connecticut Whale has announced the “Max Restaurant Group Season Ticket Holder of the Night”, who will be selected from season ticket holders attending the game.

“The Max Restaurant Group-Whale partnership is more than about hockey, it is about tastefully enriching the community in which we all live,” said Richard Rosenthal, President, Max Restaurant Group.

The Max Restaurant Group sponsorship, along with the Whale’s recent Alliance Partnerships announcements with Aetna and St Francis Hospital and Medical Center, further support the Whale’s “One Goal” 2011-2012 Season Ticket Campaign.

“The Whale’s Goal is to provide the best fan experience and value to the Max while we all enjoy the journey to bring the Hartford hockey market back to the status it once enjoyed,” Baldwin Jr. said.

Max Restaurant Group is the premier restaurant company in the Greater Hartford area, consisting of 8 locations in the Hartford, CT/Springfield, MA region. Founder and President Richard Rosenthal had a vision in the 1980’s to bring fine dining to the Capital city and has succeeded beyond his imagination. Today, the Max Restaurant Group has evolved into a dynamic organization that employs over 600 people who pride themselves in their customer service and a creative approach in delivering its guests the best dining experience possible. To learn more, visit www.maxrestaurantgroup.com.

Season tickets for the Whale’s 2011-12 AHL campaign are on sale now. For information on season seats, and all of the Whale’s many ticketing options, visit www.ctwhale.com, or call the CT Whale ticket office at (860) 728-3366 to talk with an account executive today.

The AHL’s Connecticut Whale is operated by Whalers Sports and Entertainment, a Hartford-based sports marketing and event firm founded by Howard Baldwin.  The team is the top player-development affiliate of the NHL’s New York Rangers.